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Sparklight home internet review: Affordable cable without crippling contracts

This broadband provider is available to nearly 5 million Americans in 21 states and offers service in rural and suburban areas.

In this article

First things first: You may not have heard of Sparklight because it used to be called Cable One. The corporate parent company is still Cable One, but its residential internet service was rebranded as Sparklight in 2019. 

Sparklight features a hybrid fiber-coax cable internet connection and offers plans with download speeds up to 940 megabits per second. 


Sparklight home internet service


  • Straightforward pricing with no contracts or cancellation fees
  • 30-day money-back guarantee provides an opportunity to try the service without a binding commitment
  • Brings faster speeds to many communities where DSL and satellite are the only other options

Don't Like

  • Data caps on all plans, but especially tight on the lower tiers
  • Monthly price increase on the starter plans after just three months

Two things stand out right away with Sparklight. First, its prices are competitive among internet service providers and easy to understand. There's very little fine print surrounding the monthly cost. Second, there are no contracts, so you don't have to fear a long-term commitment. There's a lot to like. 

But -- I mean, we are talking about an ISP here, so there's always a but -- Sparklight also includes data caps on all its plans. If you want unlimited data, you'll have to pay extra. So, there's that. But overall, Sparklight is a viable cable internet provider and an especially compelling option if you live in some of the more rural and suburban areas it services. 


Here's where you can get Sparklight home internet service

Sparklight internet is available in 21 different states across the country. The list: 

Alabama Kansas North Dakota
Arizona Louisiana Oklahoma
Arkansas Minnesota Oregon
Idaho Mississippi South Dakota
Illinois Missouri Tennessee
Indiana Nebraska Texas
Iowa New Mexico Washington

Among those states, the largest markets among Sparklight's serviceable areas are Austin, Texas; Boise, Idaho; Decatur, Illinois; Evansville, Indiana; Fargo, North Dakota; Fort Worth, Texas; Gulfport, Mississippi; Shreveport, Louisiana; Sioux City, Iowa and Springfield, Missouri.

Sparklight internet plans

Sparklight internet boasts throughout its site about "fiber-rich" plans, but don't be fooled. Much like other cable internet providers we've covered, its internet infrastructure is a hybrid fiber-coaxial cable connection, not a 100% fiber network. 

What does this mean in practical terms? It means your download speeds will be much higher than your upload speeds, just like with any other cable internet hookup. Most of us have long given this little thought, as download speeds cover most of our streaming and surfing needs. Once the pandemic hit and more people needed to work or do our schooling from home, however, upload speeds -- which are necessary for tasks like uploading large files or hopping on video classes and meetings -- became more pertinent than before. 

When comparing Sparklight internet upload speeds with those of other cable ISPs, it fares better than most we've seen, with its uploads topping out at 50Mbps on the gigabit plan. The upload speeds on similar plans from Comcast, Cox, Spectrum and Optimum all max out at 35Mbps -- only Mediacom and WideOpenWest match Sparklight with top upload speeds of 50Mbps.

Here's the full chart of what you'll find with Sparklight internet plans:

Sparklight internet plans and pricing

Plan Max speeds Starting price per month Price after 3 months Monthly equipment costs Data cap
Starter 100 Plus 100Mbps download, 10Mbps upload $39 $55 $11 for modem rental (optional) 350GB
Streamer & Gamer 200 Plus 200Mbps download, 20Mbps upload $45 $65 $11 for modem rental (optional) 700GB
Turbo 300 Plus 300Mbps download, 30Mbps upload $80 $80 $11 for modem rental (optional) 1,200GB (1.2TB)
GigaOne 940Mbps download, 50Mbps upload $125 $125 $11 for modem rental (optional) 1,500GB (1.5TB)

Pricing is competitive and free of gimmicks

At first, I was thrown off a bit when examining Sparklight's internet prices. It's unusual to see an ISP with so few bells and whistles, promos and exceptions to decipher. So, for the most part, what you see now is what you'll pay later. Sadly, that kind of clarity around your internet bill is usually hard to come by. 

Now, you could quibble that the two promos Sparklight does offer -- a $16 discount on the Starter 100 Plus plan and $20 discount on the Streamer & Gamer 200 Plus option -- last for just three months. Many of Sparklight's cable competitors provide discounted rates that carry through for an entire year. This is true.

But when you look at the average cost per megabits per second -- which is 32 cents across all four plans -- Sparklight's service is cheaper than Cox's and Xfinity's and more affordable than Mediacom's, Optimum's and Spectrum's standard rates, too. Only WOW can boast lower standard rates across all plan tiers of the cable providers we've reviewed. That's pretty good. However...

Let's have a word about the data caps

Data caps are not a necessary evil. While many ISPs have them -- including HughesNet, Viasat and cable competitors Cox, Mediacom and Xfinity -- others do not, including cable internet provider Spectrum. So it's not a given that just because you're a cable internet provider you'll impose a data cap. 

That said, not all data caps are the same. As you can see in the plans and pricing chart, the 100Mbps plan features a 350GB data cap, which is a little tight. OpenVault found in its Q3 2021 report that the average home used approximately 425GB of data per month, so customers on that plan might feel the crunch.

On the other hand, the 200Mbps offering doubles that data cap to 700GB, the 300Mbps plan bumps it up to 1.2 terabytes, and the gigabit internet plan has a data cap of 1.5TB. These are all much more reasonable based on that 435GB number and closer to what you'll find from other cable internet providers. 

Customers can expect to be charged $10 for every 100GB of additional data used over the cap, up to a maximum of $50 per month or billing cycle. Also, tucked within the details of Sparklight's data policy is a mention that customers who exceed their data plan three or more times in a rolling 12-month period will be required to upgrade to a higher internet plan -- and must maintain that new service for a minimum of three months.

So, if you think you might be bumping up against your data plan with any level of frequency, you may want to consider going with an unlimited data plan, which will cost an additional $40 per month. That's $10 less than the max fee for going over any given data plan and keeps you away from any penalty that would require you to upgrade to a higher speed plan. 

Oh, and I should mention there's some small print here, too -- if you have the unlimited option, you could still have your speed slowed... but only after you've hit 5TB of data usage within the month. To put that in perspective, you could stream 4K versions of all four Indiana Jones movies, watch the Lord of the Rings trilogy, binge all the Harry Potter flicks, download every Marvel Cinematic Universe entry and geek out to each Star Trek film (from William Shatner to Chris Pine) and still be less than a quarter of the way to your limit. So, I'd say that's pretty fair.

Now, a bit of better news

While the data caps aren't a deal-breaker, it's a bit of a bummer that Sparklight has them at all. Still, on the positive side, Sparklight breaks from some of its rivals by offering plans with no contracts or term limits. This means you're under no obligation to stick with a plan that isn't working for you, and you don't have to fear any early termination fees if you decide to move elsewhere.

Another positive aspect that leaps off the page (and isn't always common among ISPs) is Sparklight's money-back guarantee, which covers the first 30 days of new service. If Sparklight isn't right for your home, you can request a full refund, including money paid for the internet service and applicable taxes and fees. That's even better than the 30-day guarantee offered by WOW, which doesn't extend to taxes and fees. 

Other charges to expect from Sparklight

WiFi One whole-home coverage is available from Sparklight for $11 a month. This is slightly cheaper than the typical $14 to $15 a month most ISPs charge to rent their modems. Also, as with many other providers, customers can use their own equipment and avoid this monthly charge altogether. The only requirement is that customers use a DOCSIS 3.0 cable modem and refer to Sparklight's list of supported cable modems.

Self-installation is an option from Sparklight, too, but it's not available in all service areas, and it depends upon a credit check. Customers may bypass the credit check if they wish, but Sparklight notes you may be charged a higher deposit and/or installation fee for skipping it. 

Finally, due to the enduring impact of COVID-19, some installation options may not be available in all areas. For the latest information on revised procedures, reference the Sparklight support page or contact customer service at 877-692-2253.

J.D. Power gave Sparklight better ratings in the South than it got last year, but it's still a below-average score for the region.

J.D. Power

Sparklight gets mixed ratings on customer satisfaction

When you look at the most recent J.D. Power US Residential Internet Service Provider Satisfaction Study, Sparklight shows up in two of the four regions the organization tracks. Over in the West, Sparklight received a score of 700 on a 1,000-point scale. That's a drop from the 730 it earned in 2020 and also placed it below the regional average of 710.

On the flip side, Sparklight did better in the South region, earning a 716 score, which is an increase from last year. However, it was still below the South's average score of 727 and is squarely in the middle of the pack among 11 ISPs in the area. 

The 2021 ISP report from the American Customer Satisfaction Index did not highlight Sparklight for an individual score among other organizations. But among Ookla's stats for the fourth quarter of 2021 we find that Sparklight was the fastest provider in New Mexico and North Dakota and the fastest ISP in Boise, Idaho, too.

Finally, Sparklight also fared well in PCMag's 2021 Readers' Choice awards. For overall satisfaction, Sparklight scored in seventh place among 24 listed providers and earned a score of 7.7, above the poll average of 7.1. 

Here's the bottom line

Sparklight makes a compelling case for being included as one of the top cable internet providers in the country. Fiber will almost always trump cable connections, so if you live in an area like Fort Worth, Texas, for example, you might be able to find fiber plans more to your liking. But for customers in Ada, Oklahoma, to use a smaller market as an example, you'll find Sparklight competing with DSL and satellite plans -- and those are simply no match for what Sparklight can offer for speed and price.

Sparklight internet FAQs

Is Sparklight the same as Cable One?

Yes. Cable One is the corporate parent company and was initially the name of the ISP as well. That changed in 2019 when Cable One announced it was rebranding its residential internet service -- as well as TV and phone offerings -- to Sparklight. 

What type of internet is Sparklight?

Sparklight likes to talk about its "fiber-rich" broadband infrastructure, but most of its connections are hybrid fiber-coaxial cable. This means you'll have asymmetrical download and upload speeds.

That said, a Sparklight spokesperson said that Sparklight is investing in all-fiber networks, and there was a June announcement that it will be building a symmetrical fiber broadband infrastructure for the Kilgore, Texas, market. 

Is Sparklight participating in the FCC's Affordable Connectivity Program?

Yes. Sparklight is making the FCC's Affordable Connectivity Program available to new and current internet customers. The ACP is a long-term initiative to help keep low-income households connected to crucial home broadband. It includes a discount of up to $30 a month (and up to $75 in tribal lands) for eligible households.